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Integration and search engine bias

Abstract:

We study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display many ads—even without integration. Integration can (but need not) lead to own-content bias. It can also benefit consumers by reducing the nuisance costs due to excessive advertising. Advertisers are more likely...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1111/1756-2171.12063

Authors


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Institution:
University of Oxford
Division:
SSD
Department:
Economics
Oxford college:
Nuffield College
Role:
Author
More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Oxford Internet Institute
Oxford college:
Nuffield College
Role:
Author
More from this funder
Funding agency for:
De Cornière, A
Grant:
ANR 2010-BLANC-1801 01
Publisher:
John Wiley & Sons, Inc. Publisher's website
Journal:
RAND Journal of Economics Journal website
Volume:
45
Issue:
3
Pages:
576–597
Series:
Department of Economics Discussion Paper Series
Place of publication:
http://www.economics.ox.ac.uk/research/working-papers?paper_series=34&search=working_papers__all&task=search
DOI:
EISSN:
1756-2171
ISSN:
0741-6261
Language:
English
Keywords:
Subjects:
UUID:
uuid:0546fda0-b12f-499d-b2d8-d2d4dce5bda7
Local pid:
ora:8412
Deposit date:
2014-05-12

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