Big Data for Media

Report

News and media companies are rapidly developing “Big Data” strategies to effectively use the growing amount of user data available from Internet and mobile communications. Most are overwhelmed by the amount of data and struggling to create strategies and techniques to improve data analysis and its application for editorial and business uses. This report, the result of a two-year study at the Reuters Institute, explores the opportunities and challenges of big data and best practices that are...

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Authors: Stone, M

• Publication status: Published
• Peer review status: Not peer reviewed
• Publication date: 2014-01-01
• Language: English
• Keywords: digital media; information architecture; data strategy; audience targeting; data management; information privacy
• Subjects: News media,journalism,publishing