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Working paper

The ABC: a case study in updating PSB in politically polarised and cash-strapped times

Abstract:

Public service broadcasters frequently have to decide how to invest in digital to reach more diverse and younger audiences, whilst not alienating loyal audiences and political stakeholders or antagonising commercial providers. This working paper examines how one PSB, the Australian Broadcasting Corporation (ABC), plans to respond to this challenge whilst faced with diminishing resources. The paper focuses on the organisation’s first year under a new Managing Director, Michelle Guthrie, agains...

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Publication status:
Published
Peer review status:
Reviewed (other)

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Institution:
University of Oxford
Division:
SSD
Department:
Politics & Int Relations
Oxford college:
Green Templeton College
Role:
Author
Publisher:
Reuters Institute for the Study of Journalism Publisher's website
Series:
Reuters Institute for the Study of Journalism
Publication date:
2017-06-29
Source identifiers:
935916
Keywords:
Pubs id:
pubs:935916
UUID:
uuid:0bbcfbff-7c6c-4258-baa9-cdc7396488af
Local pid:
pubs:935916
Deposit date:
2018-10-31

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