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Social influence: From contagion to a richer causal understanding

Abstract:

A central problem in the analysis of observational data is inferring causal relationships - what are the underlying causes of the observed behaviors? With the recent proliferation of Big Data from online social networks, it has become important to determine to what extent social influence causes certain messages to ‘go viral’, and to what extent other causes also play a role. In this paper, we present a causal framework showing that social influence is confounded with personal similarity, tra...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1007/978-3-319-47874-6_9

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Institution:
University of Oxford
Division:
SSD
Department:
Oxford Internet Institute
Role:
Author
Publisher:
Springer
Host title:
SocInfo 2016: Social Informatics
Series:
Lecture Notes in Computer Science
Journal:
Lecture Notes in Computer Science More from this journal
Pages:
116-132
Publication date:
2016-10-19
Acceptance date:
2016-08-01
DOI:
EISSN:
1611-3349
ISSN:
0302-9743
ISBN:
9783319478739
Keywords:
Pubs id:
pubs:821615
UUID:
uuid:0fb05b8b-54a1-480f-8d23-0ee311bd2b01
Local pid:
pubs:821615
Source identifiers:
821615
Deposit date:
2018-09-26

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