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Journal article

The taste of typefaces in different countries and languages

Abstract:

People associate tastes and taste words (e.g., "bitter," "sweet," etc.) with shape features in predictable ways. In the present study, we evaluate how the curvature and boldness of typeface influences the gustatory taste (i.e., bitter, salty, sour, and sweet) associated with the typefaces of words written in 3 languages (Spanish, English, and Chinese). The study also included participants from 3 countries: Colombia, the United Kingdom, and China. Consistent with previous research, rounder typ...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1037/aca0000120

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Institution:
University of Oxford
Division:
Medical Sciences Division
Department:
Experimental Psychology
Role:
Author
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Publisher:
American Psychological Association Publisher's website
Journal:
Psychology of Aesthetics, Creativity, and the Arts Journal website
Publication date:
2017-07-01
DOI:
EISSN:
1931-390X
ISSN:
1931-3896
Source identifiers:
710405
Keywords:
Pubs id:
pubs:710405
UUID:
uuid:12aacf1d-fed4-4a1c-9aa7-ad60b86a1c35
Local pid:
pubs:710405
Deposit date:
2018-02-03

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