The strategic opinion leader

Thesis

Opinion leaders are important political players who bridge the gap between the political elite and the general public. Traditionally opinion leaders use social pressure and social support via interpersonal communication to personally influence the opinions, attitudes and behaviours of their everyday associates (who make up the general public). However, in a hybrid media system opinion leaders have access to added channels which mean they can communicate with audiences beyond their ev...

Expand abstract

Authors: Dubois, E

• Alternative title: Personal influence and political networks in a hybrid media system
• Type of award: DPhil
• Level of award: Doctoral
• Awarding institution: University of Oxford
• Language: English
• Keywords: personal influence; social network analysis; political chat; social media
• Subjects: Mixed methods research; Political sociology; Communication in politics