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Goodbye tracking? Impact of iOS app tracking transparency and privacy labels

Abstract:

Tracking is a highly privacy-invasive data collection practice that has been ubiquitous in mobile apps for many years due to its role in supporting advertising-based revenue models. In defence of user privacy, Apple introduced two significant changes with iOS 14: App Tracking Transparency (ATT), a mandatory opt-in system for enabling tracking on iOS, and Privacy Nutrition Labels, which disclose what kinds of data each app processes. So far, the impact of these changes on individual privacy an...

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Publication status:
Published

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Publisher copy:
10.1145/3531146.3533116

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Institution:
University of Oxford
Division:
MPLS
Department:
Computer Science
Oxford college:
Hertford College
Role:
Author
Publisher:
Association for Computing Machinery Publisher's website
Journal:
FAccT '22: 2022 ACM Conference on Fairness, Accountability, and Transparency Journal website
Pages:
508-520
Publication date:
2022-06-20
Acceptance date:
2022-04-07
Event title:
ACM Conference on Fairness, Accountability, and Transparency (FAccT) 2022
DOI:
EISBN:
978-1-4503-9352-2
Language:
English
Keywords:
Pubs id:
1249675
Local pid:
pubs:1249675
Deposit date:
2022-04-07

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