Cup colour influences consumers’ expectations and experience on tasting specialty coffee
The present study was designed to investigate the effect of the colour of the cup on sensory and hedonic judgments of specialty coffee by consumers. Altogether, 457 participants took part in one of three experiments. Crossmodal correspondences between the colour of the cup (i.e., an extrinsic cue) and the taste profile of the coffee served (i.e., the contents) were manipulated. Congruent and incongruent colour × taste pairings were created by using four cup colours (white, pink, yellow, and g...Expand abstract
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- Peer reviewed
(Accepted manuscript, 338.0KB)
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- Elsevier Ltd.
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- © 2019 Elsevier Ltd. All rights reserved.
This is the accepted manuscript version of the article. The final version is available online from Elsevier at: https://doi.org/10.1016/j.foodqual.2019.03.001
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