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Journal article

Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay

Abstract:

Product packaging serves a number of distinct functions and influences the way in which consumers respond to various product offerings. The research reported here examines whether the haptic characteristics of a non-diagnostic product packaging cue, namely its weight, affects the response of consumers. This article reviews existing research on haptic transference and proposes a conceptual framework to explore how the weight of product packaging affects the flavor of the food or beverages, and...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1371/journal.pone.0186121

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Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Oxford college:
Somerville College
Role:
Author
Publisher:
Public Library of Science Publisher's website
Journal:
PLoS ONE Journal website
Volume:
12
Issue:
10
Pages:
0186121
Publication date:
2017-10-11
Acceptance date:
2017-09-26
DOI:
ISSN:
1932-6203
Pmid:
29020078
Source identifiers:
737139
Language:
English
Keywords:
Pubs id:
pubs:737139
UUID:
uuid:3b7a4fc7-a4ad-4c4a-8c64-2921454d130c
Local pid:
pubs:737139
Deposit date:
2017-10-24

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