Journal article
De-internationalization of transactional platforms: an exploratory case study
- Abstract:
-
This study explores why some transactional platforms that have expanded into foreign markets decide to de-internationalize. The empirical part of this study focuses on an anonymized transactional platform called Alpha and its de-internationalization from the host market. Our exploratory case study shows that Alpha’s de-internationalization was driven by a combination of external and internal factors. These factors were related and contributed in different ways to create a downward spiral of d...
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- Publication status:
- Published
- Peer review status:
- Peer reviewed
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- Publisher copy:
- 10.1080/09593969.2021.2016471
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Authors
Bibliographic Details
- Publisher:
- Taylor and Francis Publisher's website
- Journal:
- International Review of Retail, Distribution and Consumer Research Journal website
- Volume:
- 32
- Issue:
- 1
- Pages:
- 3-24
- Publication date:
- 2021-12-23
- Acceptance date:
- 2021-12-07
- DOI:
- EISSN:
-
1466-4402
- ISSN:
-
0959-3969
Item Description
- Language:
- English
- Keywords:
- Pubs id:
-
1232717
- Local pid:
- pubs:1232717
- Deposit date:
- 2022-03-23
Terms of use
- Copyright holder:
- Informa UK Limited, trading as Taylor & Francis Group
- Copyright date:
- 2021
- Rights statement:
- © 2021 Informa UK Limited, trading as Taylor & Francis Group.
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