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Strategic advertising of online news articles as an intervention to influence wildlife product consumers

Abstract:

Changing human behavior is essential for biodiversity conservation, but robust approaches for large scale change are needed. Concepts like repeat message exposure and social reinforcement, as well as mechanisms like online news coverage and targeted advertisements, are currently used by private and public sectors, and could prove powerful for conservation. Thus, to explore their potential in influencing wildlife consumption, we used online advertisements through Facebook, Google, and Outbrain...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1111/csp2.272

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Institution:
University of Oxford
Division:
MPLS
Department:
Zoology
Oxford college:
Brasenose College
Role:
Author
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Publisher:
Wiley Publisher's website
Journal:
Conservation Science and Practice Journal website
Volume:
2
Issue:
10
Article number:
e272
Publication date:
2020-09-11
Acceptance date:
2020-08-20
DOI:
EISSN:
2578-4854
Language:
English
Keywords:
Pubs id:
1127596
Local pid:
pubs:1127596
Deposit date:
2020-08-21

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