Journal article
Strategic advertising of online news articles as an intervention to influence wildlife product consumers
- Abstract:
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Changing human behavior is essential for biodiversity conservation, but robust approaches for large scale change are needed. Concepts like repeat message exposure and social reinforcement, as well as mechanisms like online news coverage and targeted advertisements, are currently used by private and public sectors, and could prove powerful for conservation. Thus, to explore their potential in influencing wildlife consumption, we used online advertisements through Facebook, Google, and Outbrain...
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- Publication status:
- Published
- Peer review status:
- Peer reviewed
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(Version of record, 5.2MB)
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- Publisher copy:
- 10.1111/csp2.272
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Authors
Bibliographic Details
- Publisher:
- Wiley Publisher's website
- Journal:
- Conservation Science and Practice Journal website
- Volume:
- 2
- Issue:
- 10
- Article number:
- e272
- Publication date:
- 2020-09-11
- Acceptance date:
- 2020-08-20
- DOI:
- EISSN:
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2578-4854
Item Description
- Language:
- English
- Keywords:
- Pubs id:
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1127596
- Local pid:
- pubs:1127596
- Deposit date:
- 2020-08-21
Terms of use
- Copyright holder:
- Doughty et al.
- Copyright date:
- 2020
- Rights statement:
- ©2020 The Authors. Conservation Science and Practice published by Wiley Periodicals LLC on behalf of Society for Conservation Biology
- Notes:
- This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
- Licence:
- CC Attribution (CC BY)
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