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Third party tracking in the mobile ecosystem

Abstract:

Third party tracking allows companies to identify users and track their behaviour across multiple digital services. This paper presents an empirical study of the prevalence of third-party trackers on 959,000 apps from the US and UK Google Play stores. We find that most apps contain third party tracking, and the distribution of trackers is long-tailed with several highly dominant trackers accounting for a large portion of the coverage. The extent of tracking also differs between categories ...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1145/3201064.3201089

Authors


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Institution:
University of Oxford
Division:
MPLS Division
Department:
Computer Science
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MPLS Division
Department:
Computer Science
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MPLS Division
Department:
Computer Science
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MPLS Division
Department:
Computer Science
Role:
Author
More by this author
Institution:
University of Oxford
Division:
Social Sciences Division
Department:
Politics and International Relations
Role:
Author
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Publisher:
Association for Computing Machinery Publisher's website
Journal:
WebSci '18 Proceedings of the 10th ACM Conference on Web Science Journal website
Pages:
23-31
Publication date:
2018-05-15
Acceptance date:
2018-03-23
DOI:
Source identifiers:
847404
ISBN:
9781450355636
Keywords:
Pubs id:
pubs:847404
UUID:
uuid:b981733e-a641-4793-be59-12f2b8099a82
Local pid:
pubs:847404
Deposit date:
2018-06-26

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