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Journal article

Platform-based business model and entrepreneurs from Base of the Pyramid

Abstract:

Technological progress and the rise of short video platforms have created new possibilities for the marginalized communities. This paper explores how such platform-based business model innovation can foster entrepreneurship from the base of the pyramid (BOP) and include poor people into value creation activities by sharing their skills, experiences and their normal farming and life activities. Through an in-depth case study of a successful platform which has hundreds of millions of active use...

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Publication status:
Published
Peer review status:
Peer reviewed

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Institution:
University of Oxford
Division:
SSD
Department:
International Development
Oxford college:
Green Templeton College
Role:
Author
ORCID:
0000-0002-6176-6339
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Role:
Author
ORCID:
0000-0002-9728-485X
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Role:
Author
ORCID:
0000-0001-6349-7980
Publisher:
Elsevier Publisher's website
Journal:
Technovation Journal website
Article number:
102451
Publication date:
2022-01-05
Acceptance date:
2021-12-28
DOI:
EISSN:
1879-2383
ISSN:
0166-4972
Language:
English
Keywords:
Pubs id:
1232832
Local pid:
pubs:1232832
Deposit date:
2022-01-17

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