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Journal article

Measuring subgroup preferences in conjoint experiments

Abstract:

Conjoint analysis is a common tool for studying political preferences. The method disentangles patterns in respondents’ favorability toward complex, multidimensional objects, such as candidates or policies. Most conjoints rely upon a fully randomized design to generate average marginal component effects (AMCEs). These measure the degree to which a given value of a conjoint profile feature increases, or decreases, respondents’ support for the overall profile relative to a baseline, averaging a...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1017/pan.2019.30

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Institution:
University of Oxford
Division:
SSD
Department:
Politics & Int Relations
Oxford college:
Jesus College
Role:
Author
ORCID:
0000-0002-1878-7628
Publisher:
Cambridge University Press Publisher's website
Journal:
Political Analysis Journal website
Volume:
28
Issue:
2
Pages:
207-221
Publication date:
2019-08-07
Acceptance date:
2019-05-10
DOI:
EISSN:
1476-4989
ISSN:
1047-1987
Source identifiers:
1036398
Language:
English
Keywords:
Pubs id:
pubs:1036398
UUID:
uuid:febe9ba9-1035-4e89-ba36-8ac062cb069c
Local pid:
pubs:1036398
Deposit date:
2019-07-31

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